Wednesday 26 September 2007

Ofcom's PSB review

It seems there may be the possibility of a significant shift in the future of public sector broadcasting. Ofcom has recently set in process its second review of PSB, with the findings to be published in 2009. Ofcom's last review, in 2005, concluded that while there was a continued demand for PSB, the existing model (particularly provision by commercially-funded channels) would no longer be relevant in a multichannel world; the smaller audiences associated with multichannel television, and the corresponding fall in advertising revenue, mean that commercial PSBs have an uncertain financial future, threatening their ability to meet public service objectives in the future.

Whilst the new review will consider the future of traditional public service television services - provided by the BBC, ITV, Channel 4 and Five, S4C and Teletext - during and after digital switchover, perhaps equally significant is the emphasis it will place on new media. Crucially, the terms of reference for the review suggest that Ofcom recognises the blurring of the distinctions between TV and non-TV content, and the potential there is for internet and mobile networks to provide public service content. As a consequence, the review will examine what intervention may be necessary in the future to support 'new, alternative or complementary methods of delivering the purposes of public service broadcasting'- including user-generated content, video file sharing services, videogames, interactive services, and social networking sites.

JC

Thursday 6 September 2007

Face off

I think Facebook are making a mistake. Making (limited) profiles of their
members available to the public will backfire.

Critics have argued that there is now a privacy problem and that Facebook is now
more like the Yellow Pages than a social networking site. There is a privacy
problem, but it is not this. MySpace profiles, for instance, have always been
public. This is what social networking sites are really about; it is why people
make so many 'Facebook friends' - they want people to see their profile.

So individuals don't really have a privacy problem. This move perhaps makes it
easier for individuals to make mistakes, like giving away their date of birth,
for example. But if people concerned about privacy can adjust their settings,
or not use facebook at all. Nobody expects or wants Facebook to be private.

However, what users do expect is that it is user-driven. Such is the promise of
Web 2.0. Advertising demeans this to some extent, by removing individuals'
choice about what is on the webpages they visit, or indeed compile. But we can
live with advertising: you don't get owt for nowt, not in this life.

But Facebook's latest move certainly undermines the site's user-driven nature.
Facebook believes it will be more popular if its content is more accessible -
this move is its own form of advertising. But the beauty of Facebook was that
it was not accessible. Users had to make friends with each other, join groups
and networks. There was an element of reciprocity in that you had to have your
own profile to use the site. People like this, and although it has not
disappeared, it has been threatened.

Think about this. I may want to know whether an old friend of mine is on
facebook. I search for them, but can't find them. Should I assume they are not
on the site? Perhaps they have adjusted their privacy settings. Oh well, I
won't bother joining; maybe they are on Friends Reuinited.

I don't care if Facebook falters. It serves a purpose, but if it is failing to
provide, somebody else will replace it. It's just a shame that corporate greed
leads sites like Facebook to put the interests of profit above the experiences
of members, without whom they would never have grown as such in the first
place.

CB